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Manor and Shazam collaborate for 'fan engagement strategy'
Manor Marussia has announced a new collaboration at the intersection of sport and music with Shazam, one of the world's most popular apps for connecting artists and fans. With this partnership, Shazam will become the team's official music partner for the 2016 race season. This partnership will form a key strand within the team's enhanced fan engagement strategy, targeting F1 fans and broader audiences. The companies will engage race fans and the general public, with the growing team, its drivers and its portfolio of challenger brands, all through the power of music. Shazam is where the world discovers music, and now the platform lets music fans follow their favourite artists to see their...
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10y ago from Pitpass.com
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