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F1 'stone age' compared to football and NFL, says Hamilton
F1 world champion Lewis Hamilton has been discussing Liberty Media's sweeping changes to the sport, especially the proper integration of social media into proceedings, and said that the sport is in 'the Stone Age' when compared to either football or the NFL. Former owner Bernie Ecclestone refused to acknowledge the importance of social media in building the F1 brand and drivers and teams were discouraged from regularly posting about events. But Liberty have embraced that particular side of modern culture, actively encouraging interaction with fans and each other, as they look to increase F1's profile on a global scale. Hamilton has said that he is confident that CEO Chase Carey...
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