News Details
AI firm announces Lewis Hamilton deal
AI answer-engine Perplexity abandoned plans to back an entire Formula 1 team and instead signed an individual deal with Lewis Hamilton. The Silicon Valley firm valued at roughly $9 billion wants the seven-time world champion to accelerate global recognition for its search platform. ‘Hamilton effect’ in action Perplexity’s vice-president Ryan Foutty revealed the company held talks with “several F1 teams,” including Red Bull and Aston Martin, before deciding “it was very clear that Lewis Hamilton was the best partner for us.” He added that Hamilton’s vast social-media reach means “the helmet branding exposure is significant.” Beyond stickers on a visor The agreement...
Full Story »
Full Story »
11mo ago from Formula1News.co.uk
0
You May Also Be Interested In...
Lewis Hamilton handed F1 2025 videogame blow
Lewis Hamilton’s upcoming appearance in the F1 25 video game has come...
11mo ago from Formula1News.co.uk
Lewis Hamilton ‘finished' claim compared with...
Four-time World Champion Alain Prost has leapt to Lewis Hamilton’s...
11mo ago from Formula1News.co.uk
Lewis Hamilton exposes Ferrari troubles after new...
Lewis Hamilton’s much-hyped move to Ferrari has quickly shifted from...
11mo ago from Formula1News.co.uk
Why Angela Cullen reunited with Lewis Hamilton at...
In a move that has excited fans and paddock insiders alike, Angela Cullen...
11mo ago from Formula1News.co.uk
Elsewhere On The Network
Popular On MGPToday.com
Aprilia stars hail performance jump in Jerez test
No description available...
1h ago from Motorsport.com
Marc Marquez pinpoints key weakness after Jerez MotoGP...
No description available...
21h ago from Motorsport.com
Uccio Salucci: 'VR46 is the top Ducati team right now'
No description available...
23h ago from Motorsport.com
Pramac MotoGP boss: 'Why do people think Yamaha isn't...
No description available...
1d ago from Motorsport.com
Popular On IndyCarToday.com
Conor Daly paces Day 1 of Indy 500 Open Test
No description available...
12h ago from Motorsport.com
Rookies take on Indianapolis in open test, Newgarden...
No description available...
14h ago from Motorsport.com
All drivers clear Indy 500 Rookie Orientation...
IndyCar’s two-day test session for the Indianapolis 500 got underway...
16h ago from MotorsportWeek.c...
Arrow McLaren has "no fear" in running all...
No description available...
1d ago from Motorsport.com
Popular On TotalWRC.com
Oliver Solberg explains crash that ended WRC Canary...
No description available...
2d ago from Motorsport.com
Thierry Neuville: “Nobody knows” answer to...
No description available...
1d ago from Motorsport.com
Oliver Solberg crashes out of Rally Islas Canarias
Oliver Solberg and Elliot Edmondson have crashed out of Rally Islas...
2d ago from MotorsportWeek.c...
Sebastien Ogier dominates Rally Islas Canarias
Sebastien Ogier and Vincent Landais headed a Toyota one-two-three-four in...
2d ago from MotorsportWeek.c...
Popular On GunnersToday.com
Premier League attacker on Arsenal and Liverpool radar...
Newcastle United attacker Anthony Gordon is high in demand ahead of the...
1h ago from CaughtOffside.com
AC Milan legend Clarence Seedorf explains why Arsenal...
AC Milan great Clarence Seedorf has stated Arsenal will win the UEFA...
2h ago from SportsKeeda.com
Sources: Mikel Arteta going all-in on left-back making...
Arsenal appear to be moving early in their search for defensive...
3h ago from CaughtOffside.com
It's all about Atletico …
Morning all. After an epic Champions League semi-final last night, it's...
4h ago from Arseblog.com
Comments
Hottest News
FIA close F1 engine loophole ahead of Miami GP
F1 has introduced a major change to its technical... Read More »
2h ago from GPFans.com
Adrian Newey 'magic' not enough to solve Aston Martin crisis
A former F1 racer has suggested that not even... Read More »
48m ago from GPFans.com
Alpine eye Miami magic as points streak gains momentum
Momentum is a powerful asset in Formula 1 – and... Read More »
48m ago from F1i.com
